RŪPA is a Sanskrit word meaning “form” ~ referring to the physical appearance of objects in yogic philosophy.

The underlying notion behind the brand’s name is to emphasise that the clothes and accessories we wear represent the form we show to the outside world.

The artistic direction of the brand merges the worlds of fashion, art, and design in a manner that encapsulates the spirit of playful elegance.

Playful elegance ~ A bridge between traditional luxury and modernity - aiming to add a playful tone to elegancewhile maintaining an element of sophistication.